Struggles of Local News Outlets in a Globalized Digital Landscape

By Cliff Potts, Editor-in-Chief
December 14, 2025

Baybay City, Philippines — In an era dominated by massive global platforms, local news outlets are grappling with insurmountable challenges in gaining traction on the internet. With the rise of digital media, traditional newspaper companies like WPS News are striving to carve out their niche on platforms such as YouTube and Patreon. Yet, the competition is not merely a matter of producing quality content; it is a battleground of visibility, where unseen forces often suppress the very stories that the public deserves to see.

The phenomenon of shadow-banning is just one of the insidious tactics affecting independent news organizations. Shadow-banning, which refers to the discreet suppression of a user’s content without their knowledge, has become a prevalent concern. For small outlets, this means that even well-researched, crucial stories may never reach their intended audiences, effectively silencing voices that challenge the status quo. Algorithms favoring sensationalism and established brands contribute to the invisibility of credible journalism, leaving essential narratives buried under the weight of viral trends.

Moreover, censorship often goes hand in hand with these practices, as big tech companies cater to powerful political interests. With increasing pressure from politicians and lobbyists, platforms are more likely to restrict content that threatens established narratives. The impact is profound: information that might highlight corruption, injustice, or corporate malfeasance is systematically downplayed or erased. This digital manipulation raises questions about the very foundations of free speech and democracy, as big data companies prioritize profit over public interest.

One significant player in this chaotic environment is X/Twitter, which has come under scrutiny for its censorship practices, particularly following Elon Musk’s acquisition. Critics argue that Musk’s ownership has led to a more chaotic and less transparent method of content moderation. Allegations of favoritism and biased censorship abound, with reports revealing that certain political narratives are amplified while dissenting opinions are quietly muted. For independent journalists trying to disseminate crucial information, navigating this landscape has become increasingly perilous.

At WPS News, the struggle is palpable. The team continues to push for quality reporting, yet they face the daunting task of not just creating content but also fighting for visibility in a crowded marketplace. As they attempt to build a following on platforms like Patreon, the challenge is compounded by the understanding that their reach is manipulated by algorithms that favor mainstream perspectives.

In the face of these adversities, what can be done? Advocacy for transparent regulations surrounding social media and data practices is essential. Creating democratic frameworks that hold big tech accountable may help restore some balance, allowing independent journalism to thrive rather than merely survive. Collaboration among independent outlets can also amplify their voices, creating coalitions that can collectively resist censorship and promote shared values of truth and integrity.

In the meantime, organizations like WPS News remain hopeful. While the battle for attention and truth in journalism is challenging, the resolve to uncover and share essential stories is unwavering. As consumers of news, it is crucial for the public to support independent journalism, fostering an informed society that values transparency over censorship.

The struggle for decent followings on platforms like YouTube and Patreon is not just a concern for independent outlets; it is a reflection of a broader fight for freedom of expression in an increasingly controlled digital world. Ultimately, the future of journalism depends on our collective commitment to seek the truth, even when the odds seem stacked against us.

Support us at: https://patreon.com/WPSNews